Here's some Rage Bait

[nightflameauto]

CEO of AI music company says people don't like making music.

Disgust. I mean, discuss.

[Guitarbilly]

Oof. the guy is an idiot.

He has a point about the drop out rate being very high. I've been teaching guitar since I was 16 and I've seen this first hand. Out of the several hundreds of kids I taught over the years, maybe 50 kept at it and 10 actually got any good at it.

But that's the "natural selection" of music. It's not for everyone and it's not meant to be for everyone.

My guess is a lot of the people that lose interest in making music will still lose interest when "making music" with AI.
AI may make it easier but it also takes the "reward" out of it, which is to create something unique with your hands. That's ultimately the appeal of any art form.

I think AI will take a big chunk of music production when it comes to things like jingles, TV music, maybe even movie soundtracks. In other words, things were the music is not the central focus of it.

But as far as music as an art form, it will do very little to it. People that are musically inclined will still want to make music with their hands/voices and listeners will still want to connect with musicians. That is something that has been around for literally thousands of years. You can look back to primitive societies that were completely cut off from each other and they all had some form of music and art. That's ingrained in human DNA. Technology comes and goes but that doesn't change.

Even with all this technology, musical instruments are still very popular. Even acoustic instruments that have been around for centuries like the violin or piano. Millions of people still play them. The electric guitar is still a fairly new instrument in the grand scheme of things, and still attracts a lot of people.
Technology is great on some aspects in terms of making things easier. But at the end of the day there will always be artists who want to play their instruments.

[ElDirtySanchez]

It's a novelty and most people have short attention spans. I tried Suno many months ago and while it was fun to use lyrics from other songs to create it in a different genre, it got old. I tried using it to write a song for me which I went back and recorded it all myself, but it didn't sound like me, it sounded pretty generic too. I find that in a lot of the AI stuff the more I listen to it.
Billy is right that audiences want real people that they connect with and can see live. There will be places where AI will be used but I don't see audiences rushing to buy music created by an algorithm.
We also have seen people go back to older technologies like cassette tapes, cd's and vinyl. It seems more and more people want something real.

[nightflameauto]

Interesting conversations elsewhere about this article led us to the conclusion that he's speaking directly to the "gotta make everything about making money" folks. I know I had several of these people in my family. Both my parents lectured me relentlessly about making sure I was focusing on "the right kind" of music when I got deeper into making music myself. They wanted me to focus on top 40 type pop because that's the money maker. "Gotta play what people wanna hear." I can see AI being very useful to the churning out of pop dreck that makes money. The "music industry" would love to replace real musicians.

I also recoil at the idea of boiling all of human existence down to pressing buttons. Press a button to have the experience of being a musician, when those of us that actually try to be musicians spend hours and hours sitting with a metronome trying to nail down a part.

What I'd *MUCH* rather see is an AI focused on being a recording engineer and/or a mix engineer so the DAW can get the fuck out the way while I play my shit. But, the focus for the time being is on replacing the fun parts of making music, because musicians cost the "music industrialists" money. That's ultimately the part of this that really eats at me. So much of the AI research right now is focused on replacing the fun parts of being a human being so that we can focus more of our lives on the tedium.

tl;dr: CEOs are out of touch. AI will make our lives more tedious. Yay, technology.

[Guitarbilly]

What I'd *MUCH* rather see is an AI focused on being a recording engineer and/or a mix engineer so the DAW can get the fuck out the way while I play my shit.

That's undoubtedly going to happen. Some of the AI mastering that's already out there is pretty decent. AI will get into DAWs for mixing etc very soon.

[RaceU4her]

I guess I’ve spent tens of thousands making my house into a studio, spent probably thousands of hours at this point learning to use the gear, stayed single and no kids to allow me time to make music all cause I don’t enjoy it LOL

[turbopablo]

I saw this yesterday and my first thought was how financially deep is he invested in AI generated music?

[Guitarbilly]

I saw this yesterday and my first thought was how financially deep is he invested in AI generated music?

Exactly.

[zozobra]

I saw this yesterday and my first thought was how financially deep is he invested in AI generated music?

Suck a shotgun deep if he swings and misses one suspects.

[nightflameauto]

I saw this yesterday and my first thought was how financially deep is he invested in AI generated music?

There is this. Mayhap he's worked in the "music industry" and is daydreaming of churning out hits without having to pay musicians?